2021年7月17日雅思大作文范文：广告意在推销非必需品吗？

听说这次的考试比较难，小作文就出其不意的考了流程图，大作文似乎也不那么的简单。这次的是广告类的题目，这类话题其实不算难，但是这个题目还是需要大家注意的哦，一不小心可能就偏题了哦。下面就和新航道成都学校一起来看看此次的雅思写作题目及参考范文吧！

一、2021年7月17雅思大作文题目

Some people say that the main aim of advertising is to improve the sales of products that people do not really need.

To what extent do you agree or disagree?

二、2021年7月17雅思大作文范文及解析

Introduction

Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.

解析：

integral part  不可或缺的部分

censure  谴责v.

one-sided 片面的adj.

Body Paragraph 1

The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.

解析：

ascribe … to … 归咎于

marketing pitch 市场营销

entice 怂恿 v.

on impulse 一时冲动

Body Paragraph 2

To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.

解析：

evoke  唤醒 v.

psychological appeals  

controversy 争议 n.

Body Paragraph 3

My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.

解析：

introduce 引入v.

Conclusion

In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.

解析：

prepare a ground for 为…打基础

affirm 断言v.

以上就是新航道成都学校为大家带来的2021年7月17日雅思大作文范文，这里还要提醒大家，在写作的时候一定要仔细审题哦，如果审题出错写偏题那就得不偿失了。更多雅思备考分享，欢迎大家继续关注。如果还有备考方面的其他疑问，或想了解课程培训，可以咨询在线客服。